We’ve all become very aware of the importance of video marketing for businesses of all sizes. 

As a customer, videos help us to decide on a service or product. 

As a business owner, video marketing helps to grab a potential clients or customers’ attention faster than a photo can.

-Using the right type of video marketing is important because the user (potential customer or client) takes an average of 2.6 seconds to look at a video and decide if it’s important enough to click on to your website. 

So where do you go from here?

To really take advantage of what video marketing can do for your business you’ll have to worry about the strategy that needs to be built and what kinds of videos to publish.

One of the challenges that many small businesses face is the struggle to figure out which type of videos they should be creating and where each should go. That’s why it is vital to have a clear video marketing strategy to determine what you need and why. 

 

To help give you a good idea here’s 4 that we recommend.

The Teaser Video

Teaser videos are short videos that are typically under 30 seconds and are designed to entice your audience with just enough info without actually giving away too much. The trick is to always leave them wanting more.

 

  • You’ll want to use these types of videos as part of a longer campaign and to get your audience excited for what’s coming next.

For your business, you could use these types of videos with a new product launch, a new website, a new service, a new app update, or anything else new that your audience has not seen yet.

 

  • These videos are great to post on all of your social media outlets in a regular post, or in a story or reel.

The “About Us” Video

This type of video is meant to introduce your business to the world. Just think of it as a “this is who we are” video that lets the audience know the who, what, where, when, why and the hows of your business.

People love seeing behind the scenes footage of your business. You can make these videos be short or long depending on what you’re sharing. 

  • These types of video are great because they help generate brand awareness and it builds customer loyalty. 
  • A good place to post these types of videos is on your social media pages or on your company’s “About Us” page.

The Testimonial Video

There’s just no stamp of approval stronger than a satisfied customer.

Testimonial videos are exactly what they sound like: videos that highlight real customer testimonials and feedback. In fact, these types of videos can be that decision-maker on whether a potential customer comes to you, or your competitor.

Sharing un-scripted customer testimonials in the form of a video makes your business seem more credible. People really appreciate when they can learn exactly how your business helped a previous customer; and it also helps them overcome any skepticism they may have had about your business or products.

  • Try to get real customers to record a quick video with you. These are great to use on your website, your YouTube channel and as a short video on your other social media profiles. 

The Advertisement Video

This will be the bread and butter of your small business video marketing strategy.

Doing a video ad is the online version of a “commercial.” It gives your business the opportunity to promote your products or services with vibrant images, music, and more. This is where a professional video marketing agency really comes in handy. 

 

  • This is the video you’ll most likely use for your online advertising efforts on social media platforms such as Facebook, Instagram and YouTube. 

Like everything in content marketing, it’s important to create a few variations of these videos and test which one works best. By hiring a professional video marketing agency you can test these variations against each other.

In summary . . .

Before anyone goes to hit that record button there’s a lot of work that goes into making these videos that you’ve probably not even considered. 

If you decided to take on the work yourself imagine how much time you would be spending getting ready for the video shoot. Not to mention the time it takes to edit these videos.

That’s why hiring a Video Production agencies like ModFXMedia Productions, located in Jacksonville, Fl., is the better option if you’re really serious about using video to skyrocket your business. 

At ModFXMedia Productions, we offer a buffet of video marketing services for better prices! 

Get in touch  with us to learn more about how we can help your business grow through videos. 

Schedule your free consultation call with us now!

Every business owner has been in this situation. You look at your marketing budget and you’re sitting there trying to decide what you “want” and what you “need” to spend money on. You sit there debating if you need a professional photographer or videographer, and you start to wonder if you could just take some pictures yourself on your smartphone; or, you could always utilize companies such as Shutterstock to provide stock photos to display your product or service. NO, STOP! 

 

REASON #1 PROFESSIONAL PHOTOS & VIDEOS BEAT OUT STOCK IMAGES AND VIDEO EVERY TIME!

 

A lot of businesses use stock photography and video, but is this actually a good thing? Companies who choose this route will sequentially lose the opportunity to showcase their brand. Today, customers like to see things for themselves before making a buy. So, having professional photos and videos done of your business, products or services are more valuable than ever before. Yes, stock photos can be useful in some ways, like if you’re writing a blog article on a specific subject, but it’s all about striking the right balance. You definitely shouldn’t have all your social media accounts and websites loaded with stock photos and videos. I mean, do you really want a bunch of random stock content reflecting your entire brands image and online presence? A Professional photographer or videographer will equip you with beautiful, high quality photos & videos that’ll represent your brand perfectly. Not only will they be unique to your brand, but they’ll communicate who you are as a business and help to differentiate your approach, process, or product from others in your industry. In a nutshell, a skilled photographer and videographer can showcase your personality, your passion, and your process much better than any stock photo or video can.

 

REASON #2 PROFESSIONAL PHOTOGRAPHY AND VIDEO GIVES YOUR BUSINESS A COMPETITIVE EDGE OVER YOUR COMPETITORS 

 

The difference between mediocre and professional product photos could easily make or break that online sale and cripple your business’ sales campaign strategies. The main benefit of investing in Professional Photography and Video is turning your online visual presence into one of your biggest assets for conversion. In order to be taken seriously as a business, and to position your brand as a leader in your industry, your images have to follow suit, too. Simply put: If you want to look professional, then hire a professional. 

 

REASON #3 LESS OF A HASSLE

Deciding what you want to convey and achieve through your photography and videography may seem like a daunting task; and as a business owner, we all know that time is NOT something that you have extra of. Luckily, professional production teams are more than happy to take over the logistics of the creative process, as they know what they need to do to make sure that your wants and needs are addressed in a timely manner. On top of having them take the logistical reins, using a professional production team means you get their skills as well as lighting, equipment, editing and retouching. It’s a hassle-free solution that’s worth the up-front cost.

 

So what have we learned?

We already established that hiring a professional team will help you showcase your brand, give you competitive edge and you get less hassle than if you were to try to do it yourself and not get the results you want in return; so, as you can see, businesses in every industry can significantly benefit from professional photography and videography. No matter what you are selling or who your customers are, high-quality photos and videos are definitely an important asset that will contribute to your businesses overall success. The fact is, we live in a visual society and in this hyper-competitive world, every business needs to market themselves effectively. So stop web surfing for those stock images, and put your smartphone back in your pocket because it’s obvious that hiring a professional team is the way to go.

At ModFXMedia Productions, we’re a team of diverse and driven creatives with a passion for photo, video and film production based in Fleming Island near Jacksonville, Florida. We are passionate about your stories, developing them from concept to creation and delivering them to your audience. We make better pictures and videos for better prices, and if our work looks like it’s out of your budget, it’s not. We have options for every level of photography and video production. To learn more how a professional production team can help boost your business learn more at www.modfxmediaproductions.com