We’ve all become very aware of the importance of video marketing for businesses of all sizes.
As a customer, videos help us to decide on a service or product.
As a business owner, video marketing helps to grab a potential clients or customers’ attention faster than a photo can.
-Using the right type of video marketing is important because the user (potential customer or client) takes an average of 2.6 seconds to look at a video and decide if it’s important enough to click on to your website.
So where do you go from here?
To really take advantage of what video marketing can do for your business you’ll have to worry about the strategy that needs to be built and what kinds of videos to publish.
One of the challenges that many small businesses face is the struggle to figure out which type of videos they should be creating and where each should go. That’s why it is vital to have a clear video marketing strategy to determine what you need and why.
To help give you a good idea here’s 4 that we recommend.
The Teaser Video
Teaser videos are short videos that are typically under 30 seconds and are designed to entice your audience with just enough info without actually giving away too much. The trick is to always leave them wanting more.
- You’ll want to use these types of videos as part of a longer campaign and to get your audience excited for what’s coming next.
For your business, you could use these types of videos with a new product launch, a new website, a new service, a new app update, or anything else new that your audience has not seen yet.
- These videos are great to post on all of your social media outlets in a regular post, or in a story or reel.
The “About Us” Video
This type of video is meant to introduce your business to the world. Just think of it as a “this is who we are” video that lets the audience know the who, what, where, when, why and the hows of your business.
People love seeing behind the scenes footage of your business. You can make these videos be short or long depending on what you’re sharing.
- These types of video are great because they help generate brand awareness and it builds customer loyalty.
- A good place to post these types of videos is on your social media pages or on your company’s “About Us” page.
The Testimonial Video
There’s just no stamp of approval stronger than a satisfied customer.
Testimonial videos are exactly what they sound like: videos that highlight real customer testimonials and feedback. In fact, these types of videos can be that decision-maker on whether a potential customer comes to you, or your competitor.
Sharing un-scripted customer testimonials in the form of a video makes your business seem more credible. People really appreciate when they can learn exactly how your business helped a previous customer; and it also helps them overcome any skepticism they may have had about your business or products.
- Try to get real customers to record a quick video with you. These are great to use on your website, your YouTube channel and as a short video on your other social media profiles.
The Advertisement Video
This will be the bread and butter of your small business video marketing strategy.
Doing a video ad is the online version of a “commercial.” It gives your business the opportunity to promote your products or services with vibrant images, music, and more. This is where a professional video marketing agency really comes in handy.
- This is the video you’ll most likely use for your online advertising efforts on social media platforms such as Facebook, Instagram and YouTube.
Like everything in content marketing, it’s important to create a few variations of these videos and test which one works best. By hiring a professional video marketing agency you can test these variations against each other.
In summary . . .
Before anyone goes to hit that record button there’s a lot of work that goes into making these videos that you’ve probably not even considered.
If you decided to take on the work yourself imagine how much time you would be spending getting ready for the video shoot. Not to mention the time it takes to edit these videos.
That’s why hiring a Video Production agencies like ModFXMedia Productions, located in Jacksonville, Fl., is the better option if you’re really serious about using video to skyrocket your business.
At ModFXMedia Productions, we offer a buffet of video marketing services for better prices!
Get in touch with us to learn more about how we can help your business grow through videos.
Schedule your free consultation call with us now!