Every business owner has been in this situation. You look at your marketing budget and you’re sitting there trying to decide what you “want” and what you “need” to spend money on. You sit there debating if you need a professional photographer or videographer, and you start to wonder if you could just take some pictures yourself on your smartphone; or, you could always utilize companies such as Shutterstock to provide stock photos to display your product or service. NO, STOP! 




A lot of businesses use stock photography and video, but is this actually a good thing? Companies who choose this route will sequentially lose the opportunity to showcase their brand. Today, customers like to see things for themselves before making a buy. So, having professional photos and videos done of your business, products or services are more valuable than ever before. Yes, stock photos can be useful in some ways, like if you’re writing a blog article on a specific subject, but it’s all about striking the right balance. You definitely shouldn’t have all your social media accounts and websites loaded with stock photos and videos. I mean, do you really want a bunch of random stock content reflecting your entire brands image and online presence? A Professional photographer or videographer will equip you with beautiful, high quality photos & videos that’ll represent your brand perfectly. Not only will they be unique to your brand, but they’ll communicate who you are as a business and help to differentiate your approach, process, or product from others in your industry. In a nutshell, a skilled photographer and videographer can showcase your personality, your passion, and your process much better than any stock photo or video can.




The difference between mediocre and professional product photos could easily make or break that online sale and cripple your business’ sales campaign strategies. The main benefit of investing in Professional Photography and Video is turning your online visual presence into one of your biggest assets for conversion. In order to be taken seriously as a business, and to position your brand as a leader in your industry, your images have to follow suit, too. Simply put: If you want to look professional, then hire a professional. 



Deciding what you want to convey and achieve through your photography and videography may seem like a daunting task; and as a business owner, we all know that time is NOT something that you have extra of. Luckily, professional production teams are more than happy to take over the logistics of the creative process, as they know what they need to do to make sure that your wants and needs are addressed in a timely manner. On top of having them take the logistical reins, using a professional production team means you get their skills as well as lighting, equipment, editing and retouching. It’s a hassle-free solution that’s worth the up-front cost.


So what have we learned?

We already established that hiring a professional team will help you showcase your brand, give you competitive edge and you get less hassle than if you were to try to do it yourself and not get the results you want in return; so, as you can see, businesses in every industry can significantly benefit from professional photography and videography. No matter what you are selling or who your customers are, high-quality photos and videos are definitely an important asset that will contribute to your businesses overall success. The fact is, we live in a visual society and in this hyper-competitive world, every business needs to market themselves effectively. So stop web surfing for those stock images, and put your smartphone back in your pocket because it’s obvious that hiring a professional team is the way to go.

At ModFXMedia Productions, we’re a team of diverse and driven creatives with a passion for photo, video and film production based in Fleming Island near Jacksonville, Florida. We are passionate about your stories, developing them from concept to creation and delivering them to your audience. We make better pictures and videos for better prices, and if our work looks like it’s out of your budget, it’s not. We have options for every level of photography and video production. To learn more how a professional production team can help boost your business learn more at www.modfxmediaproductions.com